Top 10 Books for Excelling in the Global Marketplace: Understanding Culture

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Top 10 Books for Excelling in the Global Marketplace: Understanding Culture

Olivia Gregory and Horace C. White

Modern Tokyo Times

Today’s business environment is becoming increasingly global due to the rapid advances in technology: multicultural organizations are quickly becoming the way of the future. Although employers and employees alike can benefit from the rich diversity found in a multicultural workplace, challenges are often also present as business leaders strive to overcome cultural differences in order to boost their respective companies to success in the global marketplace.

The books listed below are divided into three categories to assist you in achieving your full potential as you function in a global business environment; topics include: 1) managing a global/multicultural workforce, 2) rising to the top in a global/multicultural company, and 3) managing interactions with a global/multicultural company. These books have been thoughtfully selected to address the challenges and benefits that are both inherently present within a global workplace environment.

1) Salsa, Soul, and Spirit: Leadership for a Multicultural Age (by Juana Bordas) ~ In this innovative book, the author explores different principles that provide valuable insights for the manager of a multicultural workforce. Chapters discuss issues such as the path from individualism to collectivism in a company and effective leadership styles in a multicultural community.

2) Motivating a Multicultural Workplace (by Jinsoo Terry) ~ With chapter titles including “Understanding Cultural Differences and Work Ethics,” “Communication Tips and Techniques to Help Your Multicultural Workforce,” and “A Multicultural Workforce Is a Diamond Waiting To Be Mined,” business leaders are sure to find helpful methods for managing their multicultural workforces with poise and success.

3) Recruiting & Retaining Multicultural Employees: The Exploding Workforce in America (by Carlos Conejo) ~ This book may be a key essential for managers seeking to effectively hire and retain a multicultural workforce. The author addresses recruitment, hiring, training, and developing employees that are multicultural; the tips for understanding the needs and expectations of multicultural employees are valuable and informative.

4) Managing Across Cultures: The Seven Keys to Doing Business with a Global Mindset (by Charlene Solomon and Michael S. Schell) ~ This book begins with an in-depth look at the emergence of the global marketplace, along with lessons from companies that have navigated the journey to diversity either well or poorly. Leaders will benefit from helpful tips in chapters such as “Creating Effective Global Teams and Working with Diverse Colleagues” and “Effective Leadership: Managing Talent Across Cultures.”

5) The Global You (by Susan Bloch and Philip Whiteley) ~ This book’s subtitle reads “10 strategies to operate as an international business player,” and it covers crucial lessons regarding travel, global networking, language acquisition, and time management across different time zones. If you are striving to rise to the top in a multicultural business environment, this is a must read.

6)  Power Listening: Mastering the Most Critical Business Skill of All (by Bernard T. Ferrari) ~ Listening is a powerful leadership skill in any culture; solid listening skills are a global requirement for leading well. In this informative book, the author discusses how to become a more effective and genuine listener in your business dealings.

7)  The Silent Language of Leaders: How Body Language Can Help—or Hurt—How You Lead (by Carol Kinsey Goman) ~ Body language often speaks much louder than words, and utilizing body language for maximum positive impact can assist your journey to success in a multicultural workplace. This book addresses the basic tenets of controlling and leveraging your body language, as well as covering important multicultural information in chapters entitled “Cross-Cultural Body Language” and “International Body Language.”

8) Global Trends: Facing Up to a Changing World (by Adrian Done) ~ Offering a unique approach to global business, Global Trends delves into the fascinating direction of the modern world. Each chapter discusses the “Threats and Opportunities” of different trends such as “Geopolitical Power Shifts,” “Demographic Changes,” and “Technological Challenges” while also addressing how these changes impact the international marketplace.

9) World View: Global Strategies for the New Economy (edited by Jeffrey E. Garten) ~ This collection of essays from the Harvard Business Review provides captivating discussion on the reality and influence of the global marketplace. Chapter titles include “Thriving Locally in the Global Economy” and “Growth Through Global Sustainability.

10) Global Business Etiquette: A Guide to International Communication and Customs (by Jeanette S. Martin and Lillian H. Chaney) ~ Manners and etiquette have always been an essential factor in successful business ventures; with the advent of the multicultural/global marketplace, companies now need to make sure they are informed and trained in multicultural communication. This book offers topics to help develop these critical skills: “Cultural Attitudes and Behaviors,” “Conversational Customs and Manners,” and “Gestures and Other Nonverbal Communicators.”

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