Japan fashion news: Vibes of Parco in Tokyo and the hopes of J. Front Retailing

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Japan fashion news: Vibes of Parco in Tokyo and the hopes of J. Front Retailing

Sarah Deschamps and Hiroshi Saito

Modern Tokyo Times

J. Front Retailing is an extremely ambitious company and they have long-term plans to develop Parco. The vibes of Parco continues to attract customers who adore fashion and other aspects about this department store. Parco can be found in many parts of Japan despite a noticeable concentration in the Kanto region. In Tokyo this company is firmly established in Ikebukuro, Kichijoji and Shibuya.

Not surprisingly, Parco decided on the buzzing vibes of Ikebukuro, Shibuya and Kichijoji in Tokyo because of the amazing fashion angle in all three places. Ikebukuro is a fantastic place to visit for fashion lovers of all groups and likewise the flow of young adults to this trendy area continues to flourish. With amazing stores like Seibu Department Store, Tobu Department Store, Lumine, Marui and Esola alongside many other fashion retail companies and boutiques; then Parco is well placed to attract many fashion lovers in trendy Ikebukuro.

Similarly, Shibuya is internationally famous for the youthful nature of fashion in this high octane part of Tokyo. The crowds in Shibuya and Ikebukuro are buzzing every day therefore the vibes of both places are electric in the field of fashion. Shibuya is internationally famous throughout the world for youth subcultures along with other parts of Tokyo like Harajuku.

Meanwhile, the trends of Kichijoji jump to a different beat despite this place also being very popular for fashion. In Kichijoji you also have other angles to this trendy district. This reality means that a different feel can be felt at the Parco store in this delightful area.

In a very interesting article by Timothy Schepis, the founder of Tokyo Fashion Daily, and a man who is clearly in the know. He comments that With the acquisition of Parco complete this past August, J. Front Retailing is ready to take advantage of the lack of big department store players in small size-markets spread throughout Japan and abroad.”

“Parco shopping centers have had an advantage over the years of attracting strong and diverse tenants, the holy grail of consumers; young people in their 20`s and 30`s, have lower operating costs and make a profit.”

Therefore, according to Timothy Schepis the new angle of J. Front Retailing relates to this company focusing on smaller sized-markets, where major department stores are lacking. This reality means that Parco is viewed to be the groundbreaker for J. Front Retailing when it comes to this neglected angle.

If you consider the strong base of Parco in attracting younger people and how they fuse fashion with many aspects of culture, then clearly J. Front Retailing would appear to be onto a winner. Also, Parco is still not represented strongly in certain parts of Japan and this notably applies to the mega-city of Osaka and Kansai in general. This may change in the future because Osaka and Kobe are extremely vibrant cities and the closeness of both areas means that you have an enormous economic angle.

Parco also have a department store in Singapore and it would appear that J. Front Retailing will put attention on China alongside opening new stores throughout Japan. Timothy Schepis also comments that J. Front Retailing predicts an expanded Parco shopping center business can reach 13 billion yen in operating profit by the end of fiscal year 2016 which would help J. Front Retailing reach their forecast of 30 billion yen in operating profit from department store operations by fiscal year 2016.”

It would appear that bright times are ahead for the many future Parco stores which will open and for existing stores which are firmly established.

http://tokyofashiondaily.blogspot.com/ – Timothy Shepis

http://twitter.com/tokyofashndaily – Timothy Schepis on TWITTER

Lee Jay Walker gave background support



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