Tokyo Fashion News: Maison Kitsuné to open in Aoyama

| |

Tokyo Fashion News: Maison Kitsuné to open in Aoyama

Tomoko Hara and Sarah Deschamps

Modern Tokyo Times


Maison Kitsuné will open a new vibrant flagship store in the exquisite fashion area of Aoyama in buzzing Tokyo. The store will open on February 14, 2013, and given the romantic connotations of this day then clearly fashion lovers are in for a treat. Also, it is known that the new flagship store will blend ideas equally from France and Japan within the design and layout of this intriguing store.

The cafe angle within the store will also suit Tokyoites because shopping and relaxing over a fine selection of drinks is most appealing. Especially with the concept of the design appealing to the sensibilities of France and Japan. It is known that you will have tatami mats to make people feel culturally in tune with Japan and the same applies to sliding bamboo doors. At the same time you will have unique French angles which will contrast nicely.

Opening on Valentine’s Day is also a nice touch because the romance and vibe of this day fits in well with a “new fashion romance” which is about to be planted within the adorable environment of Aoyama. Indeed, with so many exquisite brands throughout this elegant fashion district then Maison Kitsuné clearly picked well.

Timothy Schepis, ( who is certainly in the know about Tokyo fashion and the Japanese market in general, highlights the opening of this store in Aoyama. He comments that this store is “Influenced by the Maison Kitsuné flagship concept in Paris and designed by co-founder Kuroki…..While the boutique will carry the Maison Kitsuné ready-to-wear collection the cafe will be stocked with top-of-the-line coffee and music from the Maison Kitsuné label.


This fashion brand will also provide delicious drinks and a fine selection of music vibes from the Maison Kitsuné label – therefore, this will certainly provide a very intriguing tone within the fashion scene of trendy Aoyama. The fusion of amazing European, Japanese, and North American brands throughout Aoyama – also naturally appeals to the concept of Maison Kitsuné. Another delightful reality about Aoyama is the architecture of many fashion houses which have left their own imprint. Therefore, the cultural vibes of Paris will certainly fit in well with the sophistication and style of Aoyama.

The Maison Kitsuné website comments that “Special care is given to the quality of the fabric and the tailoring of the garments – strategic sourcing of factories that still embrace artisan methods for a durable and timeless product. Combining the philosophy of tradition – with a modern attitude and shapes for clothing that lasts. Timeless-elegance.”

In the last seven years this brand continues to grow from strength to strength. This can be seen by collaboration work with many distinguished companies. For example on their website it states that “Kitsuné has gained considerable recognition over the past seven years for their collaborations with APC, colette, Pierre Hardy, Petit Bateau, J.M. Weston; gaining recognition in the designer clothing market in some of the most renowned boutiques worldwide: Bergdorf Goodman, colette, Barney’s New York, Le Bon Marche, Dover Street Market, Isetan, 10 Corso Como, Lane Crawford…” 

The Tokyo fashion scene is never static and it is great to know that Maison Kitsuné will be based in trendy Aoyama. This once more highlights the pulling power of this mega fashion city. Also, the relaxation angle to the new flagship store certainly appeals after checking the latest fashion vibes of this delightful company.

Lee Jay Walker gave guidance to both main writers

Modern Tokyo Times images related to the Tokyo fashion scene Tokyo Fashion Daily

Comments are closed