Top 10 Books for the Sales Professional: Social Media, Sales and Marketing

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Top 10 Books for the Sales Professional: Social Media, Sales and Marketing

Olivia Gregory and Horace C. White

Modern Tokyo Times

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Sales and marketing are undoubtedly two of the most important aspects of any business, whether it is a small startup company or a well-established powerhouse in the marketplace. Yet the advent and prevalence of social media, improved technology, and online business has certainly changed the face of the game when it comes to marketing a product and closing the sale. Learn how you can elevate your business strategies with the books listed below―make 2013 an explosive year for your bottom line!

1.  Permission Marketing: Turning Strangers into Friends and Friends into Customers (by Seth Godin) ~ Written by a lauded author on business strategy, Seth Godin, this book seeks to teach businesses how to essentially gain permission from consumers―permission to create a marketing relationship that hopefully leads to continuous sales.

2.  Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives (by Keith Rosen) ~ Coaching can be a powerful tool for developing a successful sales team across all different types of sales industries. This book explores how to do that in a way that is both sustainable and effective.

3.  Facebook 101: Let Your Customers Create Word of Mouth, Advertise Your Business, and Grow Your Sales (by Steve Weber) ~ Given the undeniable connecting power of Facebook, businesses are using this social media site more and more. Facebook 101 walks readers through the ins and outs of Facebook usage for business―a valuable resource for any leader.

4.  Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, 4th edition (by Jay Conrad Levinson) ~ The revised version of a marketing classic, this book discusses how to get the most return on a company’s marketing dollars through the use of thoughtful strategies spanning both media and non-media applications.

5.  Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide, revised and updated (by John Jantsch) ~ Small business owners may benefit from the additional advice found in this comprehensive guide. Chapter titles include “Identify Your Ideal Client,” “Produce Marketing Content That Educates,” and “Get Your Entire Team Involved in Marketing.”

6.  Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks) (by Dave Kerpen) ~ Author Dave Kerpen offers terrific advice in this guide to using social media to promote your brand through word of mouth advertising. Business leaders can learn more about how to surprise and delight their customers, thus creating long-term loyal clients.

7.  Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (by Ann Handley and C.C. Chapman) ~ This book showcases the stories of other companies that have utilized blogging and other forms of self-generated media to promote their products or services. Marketing managers will find this resource a valuable tool for learning how to provide quality content to consumers.

8.  Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (by Geoffrey A. Moore) ~ Some of the most innovative products start out in niche industries before moving to mainstream mass consumption. Businesses offering cutting-edge products will find these strategies beneficial for moving from small production of an innovative idea to widespread usage in the consumer world.

9.  Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (by W.Chan Kim and Renee Mauborgne) ~ Focusing on the idea of tapping into uncharted new markets for products and services, Blue Ocean Strategy has specific chapters to help with this venture, including “Reconstruct Market Boundaries,” “Reach Beyond Existing Demand,” and “Build Execution into Strategy.”

10.  People Buy You: The Real Secret to What Matters Most in Business (by Jeb Blount) ~ This book presents the philosophy that, aside from education, experience, or knowledge, companies offering their clients a trusted relationship are the ones that succeed in the long run. Chapters address topics such as “Be Likable,” “Solve Problems,” and “Build Trust.”

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